Abstract: Breast cancer is the most common cancer and one of the top five major causes of cancer deaths among Hong Kong women. Screening is regarded as the critical component in early detection as well as the initial step in making a definitive diagnosis. Researches have indicated that mammography is the most commonly employed examination to detect breast cancer in the early stage, resulting in the reduction of mortality from breast cancer.
Currently, there are some non-territory wide breast screening programmes in Hong Kong and their effectiveness is considered to be low. With reference to screening programmes in the Asian-pacific perspectives, the purpose of this paper is to focus on the effectiveness of mammography in order to make some recommendations to the Breast Cancer screening programme in Hong Kong. To maximize its effectiveness, both public education and collaboration between the government and healthcare organizations are needed to develop a comprehensive community-based breast screening programme.
Abstract: Marketers are increasingly applying gender stereotypes to brands and products. From the perspective of terror management theory, reminders of mortality should increase stereotypic thinking to protect people against death-related concerns. For marketing researchers and practitioners, it is an important question whether death anxiety will trigger similar mechanism in consumer behaviour. Through three experimental studies, this paper seeks to investigate the impact of mortality salience on perception, evaluation, and purchase intention of gender-stereotyped products. It will be shown that once consumers' mortality was made salient, they believed that products perceived to be feminine were less competent and thus liked them less. However, respondents’ locus of control rather than their gender influenced the mortality salience effect. Practical and theoretical implications are discussed.
Abstract: This paper explores how media victimization, which involves institutions and individuals, operates to construct risk and fear in society. A grounded theory analysis was conducted to investigate stories of problem in 130 public services announcements and 399 print newspaper articles in Hong Kong. It was found that, along the temporal dimension of story plot, a strong sense of distress is constructed in the narration of preconstructed future under particular essential and intensifying conditions of media victimization. By depicting fear and constructing risk in media content, media victimization is a socially constructed process of narration that enables individuals to anticipate themselves as potential victims. The politics of media victimization is that both government and nongovernment units are two bipolar forces calling for institutionalization in society for better governance.
Abstract: Motion sensing technology is an interactive technology that provides a new channel for the users to communicate with the computer without using any physical controller devices. Because the user is not required to operate the keyboard or mouse, this technology is suitable for elderlies who are often not familiar with the operation of computers.
This article will focus on discovering the potential of applying motion-based technology into the learning and training processes. It will provide a better understanding of the future development in the motion-based application.
As developing a motion-based application is really difficult and there is no single unified platform for developer to work on it, this article will point out some basic motion-compare coding with development directions in order to improve the quality of the further development.
Abstract