Working Paper Series

Abstract: The study aims to investigate the current utilization of health information for disease prevention and health promotion among college students in Hong Kong, to understand how they acquire health information through different electronic media and to what extent they trust these health information. A cross-sectional study was performed between October and November 2015, 821 questionnaires were distributed to respondents in different tertiary institutions in Hong Kong, data were collected and analysed through SPSS programme. The findings showed that the respondents were mostly likely to look for health information when they were feeling sick (50.4%). Both male (63.5%) and female (64%) respondents reported that they lacked appropriate health knowledge and it was important for them to obtain this kind of information. A majority of respondents used internet (85.4%) and social media (67%) as their main sources of health information. There were also 60% of respondents who demonstrated doubts towards the reliability of information from the internet (23.3%) and social media (32.9%). There was no significant gender difference in terms of how this health information was acquired. These results showed that internet and social media were the principle sources of health information for college students in Hong Kong. However, most of them were unsure about the validity and trustworthiness of this information. To prevent students from obtaining potentially unreliable health information on the internet or from social media platforms, more health promotion is recommended to be carried out among local tertiary institutions on enhancing students' awareness in obtaining reliable health information.