Working Paper Series

Abstract: This paper is about developing a conceptual management model of strategic enrolment, graduation and articulation (SEGA) in self-financing tertiary education in Hong Kong. This research is significant as it provides information on how SEGA would be viewed as a successful conceptual management model to (1) maximize enrolment, (2) improve graduation rates and (3) enhance articulation opportunities within limited educational resources in self-financing tertiary education in Hong Kong. The proposed conceptual model of SEGA is modified from the concept of Strategic Enrolment Management (SEM). However, as the drop-out rates are not significant in Hong Kong self-financing tertiary education in comparing with the situation in U.S., the parameter of retention will not be considered in this study. Instead, the parameter of articulation is introduced in this study. This study seeks to establish a conceptual management model of SEGA which will be applied to the self-financing tertiary education in Hong Kong; thus, the characteristics of the SEGA conceptual model are to be discussed. Examining how SEGA would be developed successfully in the three core areas (i.e. enrolment, graduation, articulation) of self-financing tertiary education in Hong Kong will be studied in further research.