Book Display II - Social Media & Network 社交媒體與網絡 (25 Jan – 19 Feb 2021)

e-Books / Printed Books

A) e-Books


No. Title / Author Call No.
1 A career as a social media manager / Jeff Mapua.
2 A social media survival guide : how to use the most popular platforms and protect your privacy / Melody Karle.
3 Becoming-social in a networked age / Neal Thomas.
4 Five technological forces disrupting security : how cloud, social, mobile, big data and IoT are transforming physical security in the digital age / Steve Van Till.
5 Net privacy : how we can be free in an age of surveillance / Sacha Molitorisz.
6 Social ties in online networking / Greti-Iulia Ivana.
7 Ultimate guide to YouTube for business / by Jason R. Rich.
8 YouTube : online video and participatory culture / Jean Burgess, Joshua Green.
9 Social media for knowledge management applications in modern organizations / Francesca Di Virgilio, [editor]. HD30.2 .S6359 2018eb
10 Think Like Amazon : 50 1/2 Ideas to Become a Digital Leader / by John Rossman. HD30.28 .R67 2019eb
11 Building brand identity in the age of social media : emerging research and opportunities / Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi. HD69.B7 E445 2018eb
12 Networking All-in-One for Dummies, 7th Edition / by Doug Lowe. HD69.S8 .L69 2018eb
13 Linkedin for dummies / by Joel Elad. HD69.S8 E43 2018eb
14 Make your business social : engage your customers with social media / Lindsay Chambers, Jennifer Morehead, and Heather Sallee. HF5414 .C43 2020eb
15 Social media marketing : strategies in utilizing consumer-generated content / Emi Moriuchi. HF5414 .M67 2019eb
16 The social CEO : how social media can make you a stronger leader / Damian Corbet. HF5415.1265 .C674 2019eb
17 Contemporary issues in social media marketing / edited by Bikramjit Rishi and Subir Bandyopadhyay. HF5415.1265 .R57 2018eb
18 Likeable Social Media : How to Delight Your Customers, Create An Irresistible Brand, and Be Generally Amazing On All Social Networks That Matter, Revised and Expanded Third Edition / by Dave Kerpen, Michelle Greenbaum, Robert Berk. HF5548.32 .K47 2019eb
19 Social Media Marketing & Branding : The Micro MBA / by Ankit Srivastava. HF5548.32 .S75 2019eb
20 Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz. HM741 .L563 2018eb
21 Thinking critically : social networking / Jamuna Carroll. HM742 .C357 2018eb
22 Get social : social media strategy and tactics for leaders / Michelle Carvill. HM742 .C378 2018eb
23 Myths of social media : dismiss the misconceptions and use social media effectively in business / Michelle Carvill, Ian MacRae. HM742 .C378 2020eb
24 Social networks in China / Xianhui Che, Barry Ip. HM742 .C4 2018eb
25 Chinese social media : social, cultural, and political implications / edited by Mike Kent, Katie Ellis and Jian Xu. HM742 .C56 2018eb
26 Social media in earthquake-related communication : shake networks / by Francesca Comunello, Simone Mulargia. HM742 .C65 2018eb
27 Weaponized social media / Sherri M. Gordon. HM742 .G67 2019eb
28 Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz. HM742 .L577 2020eb
29 Addicted to social media / Carla Mooney. HM742 .M66 2020eb
30 The SAGE handbook of social media / edited by Jean Burgess, Alice Marwick and Thomas Poell. HM742 .S24 2018eb
31 Selfies as a mode of social media and work space research / Shalin Hai-Jew, [editor]. HM742 .S448 2018eb
32 Digital life on instagram : new social communication of photography / by Elisa Serafinelli, University of Sheffield, UK. HM742 .S47 2018eb
33 Concepts of quality connected to social media and emotions / Denisa Elena Vlad. HM742 .V533 2020eb
34 Disconnect : Facebook's affective bonds / Tero Karppi. HM743.F33 K37 2018eb
35 Twitter : social communication in theTwitter age / Dhiraj Murthy. HM743.T95 M87 2018eb
36 Twitter : global perspectives, uses and research techniques / Innocent Chiluwa and Gwen Bouvier, editors. HM743.T95 T858 2019eb
37 From smartphones to social media : how technology affects our brains and behavior / Mark Carrier. HM851 .C367 2018eb
38 The qualified self : social media and the accounting of everyday life / Lee Humphreys. HM851 .H856 2018eb
39 Society and the internet : how networks of information and communication are changing our lives / edited by Mark Graham and William H. Dutton ; with a foreword by Manual Castells. HM851 .S63 2019eb
40 Populism in the digital age / Anne Cunningham, book editor. JA85 .P678 2018eb
41 Social computing and the law : uses and abuses in exceptional circumstances / edited by Khurshid Ahmad, Trinity College, Dublin. K564.C6 S554 2018eb
42 Youth media matters : participatory cultures and literacies in education / Korina M. Jocson. LB1044.87 .J624 2018eb
43 Global perspectives on social media in tertiary learning and teaching : emerging research and opportunities / Inna Piven, Robyn Gandell, Maryann Lee, Ann M. Simpson. LB1044.87 .P525 2018eb
44 Narratives online : shared stories in social media / Ruth Page (University of Birmingham). P96.N35 P33 2018eb
45 流行語折射的網絡文化 / 倉理新, 劉仲翔, 李崇文[主編]. PL1497 .L58 2018eb
46 Writing for social media / Carrie Marshall. PN4557 .M377 2018eb
47 The social media journalist handbook / Yumi Wilson. PN4775 .W557 2019eb
48 Detecting Fake News on Social Media / Kai Shu and Huan Liu. PN4784.F27 S48 2019eb
49 Mining social media : finding stories in Internet data / by Lam Thuy Vo. QA76.9.D343 V675 2020eb
50 Offline : free your mind from smartphone and social media stress / Imran Rashid, Soren Kenner. T14.5 .R374 2019eb
51 The vlogger's handbook / Shane Birley ; illustrated by Audrey Malo. TK5105.8867 .B575 2019eb
52 Social media for communication and instruction in academic libraries / Jennifer Joe and Elisabeth Knight. Z674.75.S63 J64 2019eb

B) Printed Books


No. Title / Author Call No.
1 A woman like her : the story behind the honor killing of a social media star / Sanam Maher. CT1518.B34 M34 2020
2 Lessons from Trump's political communication : how to dominate the media environment / Marco Morini. E912 .M67 2020
3 Handbook of research on social media applications for the tourism and hospitality sector / [edited by] Célia M.Q. Ramos, Cláudia Ribeiro de Almeida, Paula Odete Fernandes. G155.A1 H367 2020
4 The digital economy / Tim Jordan. HC79.I55 J67 2020
5 Round the clock : how a 24x7 digital marketplace is transforming business / Ray Titus. HC79.I55 T58 2019
6 亞馬遜管理聖經 : 亞馬遜為什麼那麼成功? 揭開全球電商龍頭的14條領導準則 / 著, 約翰・羅斯曼 ; 譯, 顏嘉南. HD57.7 .R686312 2019
7 Straight talk about public relations : new strategies on social media and content marketing / Robert Wynne. HD59 .W966 2019
8 我是GaryVee : 網路大神的極致社群操作聖經 / 蓋瑞・范納洽 ; 蔡世偉譯. HD62.5 .V3912 2018
9 Digital marketing strategies for fashion and luxury brands / Wilson Ozuem, Yllka Azemi [editors]. HD9940.A2 D54 2018
10 我用LinkedIn找到高薪國外工作 / 作者 Hank Chin, Spencer Chang. HF5382.7 .C45 2018
11 社群粉絲爆量行銷術 / 陳建英, 文丹楓合著. HF5415.1265 .C44 2019
12 Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth. HF5415.1265 .C48834 2018
13 Digital marketers sound off : tips, tactics, tools, and predictions / Matt Chiera. HF5415.1265 .C494 2018
14 Digital marketing all-in-one for dummies / by Stephanie Diamond. HF5415.1265 .D526 2019
15 最親切的SEO入門教室 : 告訴您如何擠進搜尋排名前段班技巧與Google搜尋引擎最佳化的基礎知識 / 福田多美子著 ; 許郁文譯. HF5415.1265 .F8512 2020
16 Digital marketing : strategic planning & integration / Annmarie Hanlon. HF5415.1265 .H365 2019
17 社群推播超圖解立即上手 : 社群經營密技58招, 輕鬆啟動「獲利循環」, 「鐵粉」自動口碑分享, 「流量」都能變現金! / 林雅之著 ; 郭欣怡譯. HF5415.1265 .H38512 2019
18 網路行銷超圖解立即上手 : 行銷執行關鍵52招, 打造「PDCA完美循環」, 「市場」準確定位, 99%的顧客都會「回流」! / 逸見光次郎著 ; 張嘉芬譯. HF5415.1265 .H46312 2019
19 網紅這樣當 : 從社群經營到議價簽約, 爆紅撇步、業配攻略、合作眉角全解析 / 布莉塔妮．漢納希著 ; 蔡裴驊譯. HF5415.1265 .H46412 2019
20 贏在付費 : 企業FB廣告操盤聖經 / 黃俊元, 蔡銘達, 黃繼億著. HF5415.1265 .H833 2020
21 Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick. HF5415.1265 .I57 2019
22 Google AdSense專家教你靠廣告點擊率輕鬆賺 : YouTuber、部落客都適用, 60招獲利祕技大公開! / 石田健介, 河井大志著 ; 陳幼雯譯. HF5415.1265 .I8412 2018
23 Web3.0必學6個行銷戰術 : 年成長率500%的企業教你, 該如何抓到網路商機! / 李翔著. HF5415.1265 .L5 2019
24 500 social media marketing tips : essential advice, hints and strategy for business : Facebook, Twitter, Pinterest, YouTube, Instagram, Snapchat, LinkedIn, and more! / by Andrew Macarthy. HF5415.1265 .M32 2018
25 數位行銷教科書 : 虛實全通路導入大數據的獲利管理學 / 牧田幸裕著 ; 柯依芸譯. HF5415.1265 .M3512 2018
26 那個為什麼會熱賣 : 商品與資訊氾濫的時代, 如何利用"框架攻略法"讓消費者"衝動購買" / 博報堂買物研究所著 ; 郭子菱譯. HF5415.1265 .N3912 2019
27 Internet marketing : integrating online & offline strategies in a digital environment / Debra Zahay, Mary Lou Roberts. HF5415.1265 .R617 2018
28 Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. HF5415.1265 .R6588 2018
29 The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott. HF5415.1265 .S36 2020
30 Digital analytics for marketing / Marshall Sponder and Gohar F. Khan. HF5415.1265 .S666 2018
31 広告101 : digital marketing 之變 / 吳博林著. HF5415.1265 .W78 2018
32 網路行銷 : 8堂一點就通的基礎活用課 / 吳燦銘著. HF5415.1265 .W82 2020
33 破百萬點閱文案寫作大解密 : 30招幫你在Line群上吸粉的實戰技巧! / 余老詩著. HF5415.1265 .Y8 2019
34 買氣紅不讓的 Instagram 視覺行銷 : #用 IG 創造品牌我也會 #把 IG 粉絲經營變生意 #讓 IG 圖片說故事的拍照術 / 鄭苑鳳著. HF5415.1265 .Z454 2019
35 集客變現時代 : 香教你個行銷! 讓你懂平台, 抓客群, 讚讚都能轉換成金流! / 織田紀香著. HF5415.1265 .Z55 2018
36 市調分析超圖解立即上手 : 市場研究技巧69招,「大數據」鎖定核心客群, 「消費需求」立即掌握, 99%的產品都「完銷」! / 石渡佑矢著 ; 張嘉芬譯. HF5415.2 .I8412 2019
37 在網上讓「女性」搶購 : 創造28倍回購率的文案與設計原則 = Selling to women on the internet / 谷本理惠子著 ; 卓文怡譯. HF5415.32 .T3612 2018
38 Social media marketing : emerging concepts and applications / Githa Heggde, G. Shainesh, editors. HF5415.55 .S63 2018
39 E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. [2020] HF5548.32 .L38 2020b
40 E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. [2021] HF5548.32 .L38 2021
41 電子商務與網路行銷 = e-Commerce & e-Marketing / 劉文良著. HF5548.32 .L58 2018
42 Unlocking the world's largest e-market : a guide to selling on Chinese social media / Ashley Galina Dudarenok. HF5548.325.C6 D83 2018
43 第一次開網店就大賣 : 一站式開創網店平台Shopline天書 / Shopline電商教室. HF5548.325.H6 D5 2020
44 知識內容寫作課 : 寫一篇真材實料的網路爆紅好文章 / 作者鄭國威. HF5825 .Z44 2018
45 Social media marketing / Tracy L. Tuten & Michael R. Solomon. HF6146.I58 T883 2018
46 數位時代的奧格威談廣告 : 聚焦消費洞察, 解密品牌行銷 / 楊名皓 Miles Young著 ; 莊淑芬, 高嵐譯. HF6146.I58 Y6812 2019
47 社交天性 : 人類如何成為與生俱來的讀心者? / 馬修・利伯曼 ; 林奕伶譯. HM1033 .L5412 2018
48 Communication and social media / [edited by] Joseph P. Mazer. HM1206 .C646 2019
49 Media strategies : managing content, platforms and relationships / Jane Johnston & Katie Rowney. HM1221 .J644 2018
50 Videocracy : how YouTube is changing the world ... with double rainbows, singing foxes, and other trends we can't stop watching / Kevin Allocca. HM742 .A46 2018
51 The communication age : connecting and engaging / Autumn Edwards [and 3 others]. HM742 .C646 2020
52 The psychology of social media / Ciarán Mc Mahon. HM742 .M36 2019
53 The Sage handbook of social media / edited by Jean Burgess, Alice Marwick and Thomas Poell. HM742 .S34 2018
54 Likewar : the weaponization of social media / P.W. Singer and Emerson T. Brooking. HM742 .S5745 2018
55 小群效應 : 席捲海量用戶的隱形力量 = Micro community effect / 徐志斌著. HM742 .X82 2018
56 Facebook, Twitter, and Instagram for seniors for dummies / by Marsha Collier. HM743.F33 C65 2019
57 Facebook : the inside story / Steven Levy. HM743.F33 L48 2020
58 Twitter : social communication in the Twitter age / Dhiraj Murthy. HM743.T95 M87 2018
59 Tweeting the environment #Brexit / by Jingrong Tong, Landong Zuo. HM743.T95 T66 2018
60 Super-sticky wechat and chinese society / Yujie Chen, Zhifei Mao, Jack Linchuan Qiu. HM743.W43 C44 2018
61 From smartphones to social media : how technology affects our brains and behavior / Mark Carrier. HM851 .C367 2018
62 New power : why outsiders are winning, institutions are failing, and how the rest of us can keep up in the age of mass participation / Henry Timms & Jeremy Heimans. HM851 .H435 2019
63 Understanding social media / Larissa Hjorth and Sam Hinton. HM851 .H566 2019
64 The qualified self : social media and the accounting of everyday life / Lee Humphreys. HM851 .H856 2018
65 The server : a media history from the present to the Baroque / Markus Krajewski translated and with an introduction by Ilinca Iurascu. HM851 .K7313 2018
66 大破壞 : Facebook、Google、Amazon制霸, 如何引爆全球失衡 / 喬納森・塔普林著 ; 吳國卿譯. HM851 .T36512 2018
67 Digital disruption : the future of work, skills, leadership, education, and careers in a digital world / Tracey Wilen. HM851 .W547 2018
68 Media /​ society : technology, industries, content, and users / David Croteau, William Hoynes. HN90.M3 C76 2019
69 Your post has been removed : tech giants and freedom of speech / Frederik Stjernfelt, Anne Mette Lauritzen. JC591 .S7513 2020
70 Everyday media literacy : an analog guide for your digital life / Sue Ellen Christian. P96.M4 C47 2020
71 Reimagining communication : experience / edited by Michael Filimowicz and Veronika Tzankova. P96.T42 R45 2020
72 Mobile and social media journalism : a practical guide / Anthony Adornato. PN4784.O62 A36 2018
73 Digital media ethics / Charles Ess. QA76.9.M65 E87 2020
74 3 months to no. 1 : the no nonsense SEO playbook for getting your website found on Google / Will Coombe. TK5105.884 .C66 2019
75 SEO 2019 : learn search engine optimization with smart Internet marketing strategies / Adam Clarke. TK5105.885.G66 C53 2019
76 No filter : the inside story of Instagram / Sarah Frier. TR267.5.I57 F75 2020
77 Instagram : visual social media cultures / Tama Leaver, Tim Highfield, Crystal Abidin. TR267.5.I57 L43 2020
78 IG玩家成功術 : #攝影祕笈 #修圖技巧 #內容管理 #粉絲經營 #品牌行銷 : 成為PRO級玩家的50條Instagram教戰指南 / 策劃編輯亨利・凱洛 ; 古又羽譯. TR267.5.I57 R4312 2018
79 The everything store : Jeff Bezos and the age of Amazon / Brad Stone. Z473.A485 S76 2018
80 Living in information : responsible design for digital places / by Jorge Arango ; foreword by Hugh Dubberly. ZA4045 .A73 2018
81 The ethics of online research / volume editor, Kandy Woodfield. ZA4228 .E84 2018