Book Highlights - Era of Online Media 線上媒體時代 (Oct 2021)

e-Books / Printed Books

A) e-Books

No. Title / Author Call No.
1 A career as a social media manager / Jeff Mapua.
2 Becoming-social in a networked age / Neal Thomas.
3 Digital media and the making of network temporality / Philip Pond.
4 Digitalization cases : how organizations rethink their business for the digital age / Nils Urbach, Maximilian Röglinger, editors.
5 Go Live! : Turn Virtual Connections into Paying Customers.
6 Like, comment, share, buy : the beginner's guide to marketing your business with video storytelling / Jonathan Creek.
7 Marketing and globalization / Aurélia Durand.
8 Modern perspectives on virtual communications and social networking / Jyotsana Thakur.
9 Smart marketing with the internet of things / Dora Simoes, Belem Barbosa, and Sandra Filipe, editors.
10 Social media in China / Wenbo Kuang.
11 Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
12 Social networks and the life course : integrating the development of human lives and social relational networks / Duane F. Alwin, Diane H. Felmlee and Derek A. Kreager, editors.
13 The definitive guide to strategic content marketing : perspectives, issues, challenges and solutions / Lazar Dzamic, Justin Kirby.
14 The digital marketing handbook : a step-by-step guide to creating websites that sell / Robert W. Bly.
15 The digitization of business in China : exploring the transformation from manufacturing to a digital service hub / Young-Chan Kim, Pi-Chi Chen, editors.
16 The virtual world and marketing / edited by Enes Emre Başar, Aysel Erciş and Sevtap Ünal
17 Ultimate guide to YouTube for business / by Jason R. Rich.
18 YouTube : online video and participatory culture / Jean Burgess, Joshua Green.
19 社交媒體使用行爲研究 : 互動、表達與表露 / 牛靜.
20 網紅有多賺 : 從網拍麻豆到電商寵兒, 揭密網紅驚人的吸金能力 / 唐江山, 趙亮亮, 于木.
21 網紅這樣當 : 從社群經營到議價簽約, 爆紅撇步, 業配攻略, 合作眉角全解析 / 布莉塔妮.漢納希(Brittany Hennessy ).
22 Advances in social media for travel, tourism and hospitality : new perspectives, practice and cases / edited by Marianna Sigala and Ulrike Gretzel. G155.A1 A279 2018eb
23 The strategic digital media entrepreneur / Penelope Muse Abernathy, JoAnn Sciarrino. HB615 .A34 2019eb
24 The economic philosophy of the internet of things / James Juniper. HB72 .J86 2018eb
25 Business ecosystems in China : Alibaba and competing Baidu, Tencent, Xiaomi and LeEco / Mark J. Greeven and Wei Wei. HC430.I55 G74 2018eb
26 Hanbook of research on innovations in technology and marketing for the connected consumer / Sumesh Singh Dadwal. HC79.I55 D33 2020eb
27 Digital marketplaces unleashed / Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach, editors. HC79.I55 D54 2018eb
28 Digital business models : perspectives on monetisation / Adam Jabłoński, Marek Jabłoński. HC79.I55 J34 2021eb
29 Managing diversity, innovation, and infrastructure in digital business / Nilanjan Ray, editor. HC79.I55 M359 2019eb
30 Managing social media practices in the digital economy / Shirin Alavi, Vandana Ahuja. HC79.I55 M364 2020eb
31 Social media for knowledge management applications in modern organizations / Francesca Di Virgilio, [editor]. HD30.2 .S6359 2018eb
32 Trust and reputation management systems : an e-business perspective / Denis Trček. HD30.2 .T73 2018eb
33 Think Like Amazon : 50 1/2 Ideas to Become a Digital Leader / by John Rossman. HD30.28 .R67 2019eb
34 User innovation and the entrepreneurship phenomenon in the digital economy / Pedro Isaias, Luísa Cagica Carvalho, [editors]. HD30.28 .U577 2018eb
35 Global virtual enterprises in cloud computing environments / N. Raghavendra Rao, editor. HD30.37 .G578 2019eb
36 Handbook of research on social and organizational dynamics in the digital era / Efosa C. Idemudia, Arkansas Tech University, USA. HD45 .H29357 2020eb
37 Social media marketing : breakthroughs in research and practice / Information Resources Management Association, [editor]. HD59 .S626 2018eb
38 Communicating corporate social responsibility in the digital era / edited by Adam Lindgreen [and 3 others]. HD60 .C666 2018eb
39 Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics / Jose Manuel Saiz-Alvarez, Tecnologico de Monterrey, Mexico. HD60 .H3348 2019eb
40 The quest for attention : nonprofit advocacy in a social media age / Chao Guo and Gregory D. Saxton. HD62.6 .G845 2020eb
41 Building brand identity in the age of social media : emerging research and opportunities / Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi. HD69.B7 E445 2018eb
42 E-manufacturing and E-service strategies in contemporary organizations / Norman Gwangwava, Michael Mutingi, [editors]. HD9720.5 .E226 2018eb
43 Digital marketing strategies for fashion and luxury brands / Wilson Ozuem, Yllka Azemi, [editors]. HD9940.A2 D54 2018eb
44 Digital social networks and travel behaviour in urban environments / Pnina O. Plaut and Dalit Shach-Pinsly. HE305eb
45 Make your business social : engage your customers with social media / Lindsay Chambers, Jennifer Morehead, and Heather Sallee. HF5414 .C43 2020eb
46 Digital marketing applications / Hadice Aydin. HF5415 .A934 2019eb
47 微博行銷實戰技巧 / 葉小榮編著. HF5415 .Y496 2018eb
48 網紅經濟學 : 人格力量下的C2B商業邏輯 / 張帥著. HF5415 .Z4364 2018eb
49 World wide data : the future of digital marketing, e-commerce, and big data / Alfonso Asensio. HF5415.1265 .A84 2018eb
50 Driving consumer engagement in social media : influencing electronic word of mouth. HF5415.1265 .B53 2021eb
51 Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard. HF5415.1265 .B85 2018eb
52 Inbound Content : A Step-By-Step Guide To Doing Content Marketing the Inbound Way / by Justin Champion. HF5415.1265 .C43 2018eb
53 Absolute essentials of digital marketing / Alan Charlesworth. HF5415.1265 .C486 2021eb
54 Digital marketing : a practical approach / Alan Charlesworth. HF5415.1265 .C48833 2018eb
55 Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth. HF5415.1265 .C48834 2018eb
56 Social media for business : foolproof tips to help you promote your business or your brand / Linda Coles. HF5415.1265 .C65 2018eb
57 The social CEO : how social media can make you a stronger leader / Damian Corbet. HF5415.1265 .C674 2019eb
58 Search engine optimization and marketing : a recipe for success in digital marketing / Subhankar Das. HF5415.1265 .D37 2021eb
59 Digital marketing all-in-one for dummies / by Stephanie Diamond. HF5415.1265 .D526 2019eb
60 Advanced Marketing Management : Principles, Skills and Tools / by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney. HF5415.1265 .D56 2019eb
61 The ultimate LinkedIn sales guide : how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine / Daniel Disney. HF5415.1265 .D57 2021eb
62 The Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions / by Lazar Dzamic, Justin Kirby. HF5415.1265 .D93 2018eb
63 Smarketing : How to Achieve Competitive Advantage Through Blended Sales and Marketing / by Tim Hughes, Adam Gray, Hugo Whicher. HF5415.1265 .H84 2019eb
64 Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. HF5415.1265 .I57 2019eb
65 Digital Marketing Strategy : An Integrated Approach to Online Marketing, Second Edition / by Simon Kingsnorth. HF5415.1265 .K56 2019eb
66 Online place branding : the case of Hong Kong / Phoenix Lam. HF5415.1265 .L36 2020eb
67 Influence : how social media influencers are shaping our digital future / Sara McCorquodale. HF5415.1265 .M336 2019eb
68 Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter. HF5415.1265 .M375 2019eb
69 Contemporary issues in social media marketing / edited by Bikramjit Rishi and Subir Bandyopadhyay. HF5415.1265 .R57 2018eb
70 Inbound Marketing / by Chandrani Singh, Abiresh Abraham, Ajit Pandey. HF5415.1265 .S56 2018eb
71 Digital marketing management : a handbook for the current (or future) CEO / Debra Zahay. HF5415.1265 .Z34 2020eb
72 Social media marketing : emerging concepts and applications / Githa Heggde, G. Shainesh, editors. HF5415.55 .S63 2018eb
73 eBay business all-in-one for dummies / by Marsha Collier. HF5478 .C6484 2018eb
74 Amazon : How the World's Most Relentless Retailer will Continue to Revolutionize Commerce / by Natalie Berg, Miya Knights. HF5548.32 .B47 2019eb
75 Amazon : understanding a global communication giant / Benedetta Brevini and Lukasz Swiatek. HF5548.32 .B745 2021eb
76 Digital business and e-commerce management / Dave Chaffey, Tanya Hemphill and David Edmundson-Bird. HF5548.32 .C472 2019eb
77 The cost of free shipping : Amazon in the global economy / edited by Jake Alimahomed-Wilson and Ellen Reese. HF5548.32 .C67 2020eb
78 Digital marketing and consumer engagement : concepts, methodologies, tools, and applications / Information Resources Management Association, [editors]. HF5548.32 .D5384 2018eb
79 Innovations in e-systems for business and commerce / edited by Seifedine Kadry, Abdelkhalak El Hami. HF5548.32 .I55 2018eb
80 Likeable Social Media : How to Delight Your Customers, Create An Irresistible Brand, and Be Generally Amazing On All Social Networks That Matter, Revised and Expanded Third Edition / by Dave Kerpen, Michelle Greenbaum, Robert Berk. HF5548.32 .K47 2019eb
81 Optimizing current practices in E-services and mobile applications / Mehdi Khosrow-Pour, [editor]. HF5548.32 .O728 2018eb
82 Software services for e-Business / Gerard Prudhomme. HF5548.32 .P783 2019eb
83 Consumer management in the Internet age : how customers became managers in the modern workplace / Joshua Sperber. HF5548.32 .S647 2019eb
84 Social Media Marketing & Branding : The Micro MBA / by Ankit Srivastava. HF5548.32 .S75 2019eb
85 Amazon unbound : Jeff Bezos and the invention of a global empire / Brad Stone. HF5548.32 .S76 2021eb
86 Handbook of research on innovation and development of e-commerce and e-business in ASEAN / [edited by] Mohammad Nabil Almunawar, Muhammad Anshari Ali, Syamimi Ariff Lim. HF5548.325.S644 H36 2021eb
87 Bezonomics : how Amazon is changing our lives, and what the world's best companies are learning from it / Brian Dumaine. HF5548.325.U5 D86 2020eb
88 Mobile commerce : concepts, methodologies, tools, and applications / Information Resources Management Association, [editor]. HF5548.34 .M6275 2018eb
89 Social media issues / by Micah L. Issitt. HM1206 .I87 2019eb
90 Social media in earthquake-related communication : shake networks / by Francesca Comunello, Simone Mulargia. HM742 .C65 2018eb
91 The end of forgetting : growing up with social media / Kate Eichhorn. HM742 .E43 2019eb
92 Instagram for business for dummies / by Jennifer Herman, Eric Butow, Corey Walker. HM742 .J466 2018eb
93 Social media's star power : the new celebrities and influencers / Stuart A. Kallen. HM742 .K35 2021eb
94 Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz. HM742 .L577 2020eb
95 The SAGE handbook of social media / edited by Jean Burgess, Alice Marwick and Thomas Poell. HM742 .S24 2018eb
96 Digital life on instagram : new social communication of photography / by Elisa Serafinelli, University of Sheffield, UK. HM742 .S47 2018eb
97 Tweeting the environment #Brexit / by Jingrong Tong, Landong Zuo. HM742 .T65 2018eb
98 Concepts of quality connected to social media and emotions / Denisa Elena Vlad. HM742 .V533 2020eb
99 Disconnect : facebook's affective bonds / Tero Karppi. HM743.F33 K37 2018eb
100 Twitter : social communication in theTwitter age / Dhiraj Murthy. HM743.T95 M87 2018eb
101 Tweeting with a purpose / Tamra B. Orr. HM743.T95 O77 2018eb
102 Twitter : global perspectives, uses and research techniques / Innocent Chiluwa and Gwen Bouvier, editors. HM743.T95 T858 2019eb
103 Twitterbots : making machines that make meanings / Tony Veale and Mike Cook. HM743.T95 V43 2018eb
104 The next billion users : digital life beyond the West / Payal Arora. HM851 .A744 2019eb
105 Avatar, assembled : the social and technical anatomy of digital bodies / edited by Jaime Banks. HM851 .A927 2018eb
106 Connected or disconnected : the art of operating in a connected world / Micke Darmell and Kapil Rampal. HM851 .D365 2018eb
107 The qualified self : social media and the accounting of everyday life / Lee Humphreys. HM851 .H856 2018eb
108 Digital media, sharing, and everyday life / Jenny Kennedy. HM851 .K46 2020eb
109 The gentrification of the internet : how to reclaim our digital freedom / Jessa Lingel. HM851 .L55 2021eb
110 Routledge handbook of digital media and communication / edited by Leah A. Lievrouw and Brian D. Loader. HM851 .R68 2021eb
111 Society and the internet : how networks of information and communication are changing our lives / edited by Mark Graham and William H. Dutton ; with a foreword by Manual Castells. HM851 .S63 2019eb
112 How the internet is changing the world / Bradley Steffens. HM851 .S7385 2019eb
113 Social life and political life in the era of digital media : higher diversities / David Toews. HM851 .T649 2018eb
114 Antisocial media : how Facebook disconnects us and undermines democracy / Siva Vaidhyanathan. HM851 .V345 2018eb
115 Your Happiness was Hacked : Why Tech is Winning the Battle to Control your Brain, and How to Fight Back / by Vivek Wadhwa, Alex Salkever. HM851 .W33 2018eb
116 Internet video culture in China : YouTube, Youku, and the space in between / Marc L. Moskowitz. HN740.Z9 I56745 2019eb
117 Youth in the digital age : paradox, promise, predicament / edited by Kate C. Tilleczek and Valerie M. Campbell. HQ799.9.I58 Y68 2019eb
118 The Routledge companion to mobile media art / edited by Larissa Hjorth, Adriana de Souza e Silva, Klare Lanson. NX456.5.N49 R668 2020eb
119 Supportive conversations on Facebook timelines : discourse topic management / Radzuwan Ab Rashid, Kamariah Yunus and Zanirah Wahab. P302 .R35 2018eb
120 流行語折射的網絡文化 / 倉理新, 劉仲翔, 李崇文[主編]. PL1497 .L58 2018eb
121 Capturing digital media : perfection and imperfection in contemporary film and television / Thomas J. Connelly. PN1995.9.C556 C66 2019eb
122 New media and visual communication in social networks / Serpil Kir. PN4552 .K57 2020eb
123 Writing for social media / Carrie Marshall. PN4557 .M377 2018eb
124 Introduction to digital media / Alessandro Delfanti and Adam Arvidsson. QA76.575 .D44 2019eb
125 Making media : foundations of sound and image production / Jan Roberts-Breslin. QA76.575 .R63 2018eb
126 Confident Digital Content : Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge your Career / by Jim Sterne. QA76.575 .W38 2018eb
127 Cloud computing applications and techniques for E-commerce / [edited by] Saikat Gochhait, David Tawei Shou, Sabiha Fazalbhoy. QA76.585 .C5727 2020eb
128 Mining social media : finding stories in Internet data / by Lam Thuy Vo. QA76.9.D343 V675 2020eb
129 How to create digital portfolios for problem solving and innovation / IV Thurston. QA76.9.F5 T48 2018eb
130 Offline : free your mind from smartphone and social media stress / Imran Rashid, Soren Kenner. T14.5 .R374 2019eb
131 Business information systems and technology 4.0. : new trends in the age of digital change / edited by Rolf Dornberger. TA7 .B875 2018eb
132 The Internet of things : what everyone needs to know / Scott J. Shackelford. TK5105.8857 .S53 2020eb
133 Build Your Own IoT Platform : Develop a Fully Flexible and Scalable Internet of Things Platform in 24 Hours / by Anand Tamboli. TK5105.8857 .T36 2019eb
134 Blogging / by Amy Lupold Bair. TK5105.8884 .B357 2019eb
135 Selfies : why we love (and hate) them / by Katrin Tiidenberg. TR183 .T55 2018eb

B) Printed Books

No. Title / Author Call No.
1 Handbook of research on social media applications for the tourism and hospitality sector / [edited by] Célia M.Q. Ramos, Cláudia Ribeiro de Almeida, Paula Odete Fernandes. G155.A1 H367 2020
2 Social media and Internet for hotels / authored and edited by 3G E-learning LLC. G155.A1 S638 2021
3 Social media and Internet for event managers / authored and edited by 3G E-learning LLC. GT3405 .S63 2021
4 Round the clock : how a 24x7 digital marketplace is transforming business / Ray Titus. HC79.I55 T58 2019
5 Virtual local manufacturing communities : online simulations of future workshop systems / William Sims Bainbridge. HD30.2122 .B35 2019
6 Starting an online business all-in-one for dummies / by Shannon Belew and Joel Elad. HD30.37 .B44 2020
7 Straight talk about public relations : new strategies on social media and content marketing / Robert Wynne. HD59 .W966 2019
8 我是GaryVee : 網路大神的極致社群操作聖經 / 蓋瑞・范納洽 ; 蔡世偉譯. HD62.5 .V3912 2018
9 Digital marketing strategies for fashion and luxury brands / Wilson Ozuem, Yllka Azemi [editors]. HD9940.A2 D54 2018
10 Social media marketing : strategies in utilizing consumer-generated content / Emi Moriuchi. HF5414 .M67 2019
11 超人氣FB+IG+LINE社群經營與行銷力 : 用225招快速聚粉, 飆升流量變業績! / 文淵閣工作室編著 ; 鄧文淵總監製. HF5415.1265 .C436 2020
12 社群粉絲爆量行銷術 / 陳建英, 文丹楓合著. HF5415.1265 .C44 2019
13 Social media marketing : marketing panacea or the emperor's new digital clothes? / Alan Charlesworth. HF5415.1265 .C48834 2018
14 Digital marketers sound off : tips, tactics, tools, and predictions / Matt Chiera. HF5415.1265 .C494 2018
15 Social media and marketing / Marella Damiani. HF5415.1265 .D358 2021
16 Digital marketing all-in-one for dummies / by Stephanie Diamond. HF5415.1265 .D526 2019
17 最親切的SEO入門教室 : 告訴您如何擠進搜尋排名前段班技巧與Google搜尋引擎最佳化的基礎知識 / 福田多美子著 ; 許郁文譯. HF5415.1265 .F8512 2020
18 Digital marketing : strategic planning & integration / Annmarie Hanlon. HF5415.1265 .H365 2019
19 社群推播超圖解立即上手 : 社群經營密技58招, 輕鬆啟動「獲利循環」, 「鐵粉」自動口碑分享, 「流量」都能變現金! / 林雅之著 ; 郭欣怡譯. HF5415.1265 .H38512 2019
20 網路行銷超圖解立即上手 : 行銷執行關鍵52招, 打造「PDCA完美循環」, 「市場」準確定位, 99%的顧客都會「回流」! / 逸見光次郎著 ; 張嘉芬譯. HF5415.1265 .H46312 2019
21 網紅這樣當 : 從社群經營到議價簽約, 爆紅撇步、業配攻略、合作眉角全解析 / 布莉塔妮.漢納希著 ; 蔡裴驊譯. HF5415.1265 .H46412 2019
22 贏在付費 : 企業FB廣告操盤聖經 / 黃俊元, 蔡銘達, 黃繼億著. HF5415.1265 .H833 2020
23 Illustrated dictionary of digital marketing : terms, definitions, examples / compiled and edited by 3G E-learning LLC. HF5415.1265 .I55 2021
24 Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick. HF5415.1265 .I57 2019
25 Google AdSense專家教你靠廣告點擊率輕鬆賺 : YouTuber、部落客都適用, 60招獲利祕技大公開! / 石田健介, 河井大志著 ; 陳幼雯譯. HF5415.1265 .I8412 2018
26 Web3.0必學6個行銷戰術 : 年成長率500%的企業教你, 該如何抓到網路商機! / 李翔著. HF5415.1265 .L5 2019
27 500 social media marketing tips : essential advice, hints and strategy for business : Facebook, Twitter, Pinterest, YouTube, Instagram, Snapchat, LinkedIn, and more! / by Andrew Macarthy. HF5415.1265 .M32 2018
28 數位行銷教科書 : 虛實全通路導入大數據的獲利管理學 / 牧田幸裕著 ; 柯依芸譯. HF5415.1265 .M3512 2018
29 那個為什麼會熱賣 : 商品與資訊氾濫的時代, 如何利用"框架攻略法"讓消費者"衝動購買" / 博報堂買物研究所著 ; 郭子菱譯. HF5415.1265 .N3912 2019
30 Internet marketing : integrating online & offline strategies in a digital environment / Debra Zahay, Mary Lou Roberts. HF5415.1265 .R617 2018
31 Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. HF5415.1265 .R6588 2018
32 The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott. HF5415.1265 .S36 2020
33 Social media and Internet for entrepreneurs / authored and edited by 3G E-learning LLC. HF5415.1265 .S6354 2021
34 Social media and Internet for small business / authored and edited by 3G E-learning LLC. HF5415.1265 .S6357 2021
35 E-marketing / Raymond Frost, Alexa K. Fox, Judy Strauss. HF5415.1265 .S774 2019
36 広告101 : digital marketing 之變 / 吳博林著. HF5415.1265 .W78 2018
37 網路行銷 : 8堂一點就通的基礎活用課 / 吳燦銘著. HF5415.1265 .W82 2020
38 Youtube + FB + IG社群媒體操作經營活用術 : 掌握目標客群・必殺網路行銷・活絡網紅經濟・解析廣告成效 / 鄭苑鳳著. HF5415.1265 .Z438 2020
39 雀斑女孩Lala網紅速成課 : 看完秒懂! IG、TikTok經營技巧解密 / 鄭語婕著 ; 藍陳福堂攝影. HF5415.1265 .Z44 2020
40 Facebook互動行銷 : 社群微型創業經營夯+廣告成效好還要更好, 做好臉書行銷第一步, 基本功/便利技都在這! / 鄭苑鳳著. HF5415.1265 .Z453 2020
41 買氣紅不讓的 Instagram 視覺行銷 : #用 IG 創造品牌我也會 #把 IG 粉絲經營變生意 #讓 IG 圖片說故事的拍照術 / 鄭苑鳳著. HF5415.1265 .Z454 2019
42 集客變現時代 : 香教你個行銷! 讓你懂平台, 抓客群, 讚讚都能轉換成金流! / 織田紀香著. HF5415.1265 .Z55 2018
43 市調分析超圖解立即上手 : 市場研究技巧69招,「大數據」鎖定核心客群, 「消費需求」立即掌握, 99%的產品都「完銷」! / 石渡佑矢著 ; 張嘉芬譯. HF5415.2 .I8412 2019
44 在網上讓「女性」搶購 : 創造28倍回購率的文案與設計原則 = Selling to women on the internet / 谷本理惠子著 ; 卓文怡譯. HF5415.32 .T3612 2018
45 Social media marketing : emerging concepts and applications / Githa Heggde, G. Shainesh, editors. HF5415.55 .S63 2018
46 eBay business all-in-one for dummies / by Marsha Collier. HF5478 .C6484 2018
47 Digital business and e-commerce management / Dave Chaffey, Tanya Hemphill, David Edmundson-Bird. HF5548.32 .C472 2019
48 創新電子商務入門與應用 / 數位新知著. HF5548.32 .C48 2020
49 Electronic commerce 2018 : a managerial and social networks perspective / Efraim Turban [and 5 others]. HF5548.32 .E34 2018
50 ComMODify : user creativity at the intersection of commerce and community / Shenja van der Graaf. HF5548.32 .G73 2018
51 Strategies for e-business : concepts and cases on value creation and digital business transformation / Tawfik Jelassi, Francisco J. Martínez-López. HF5548.32 .J45 2020
52 雲消費時代 = The era of cloud consumption / 賴陽著. HF5548.32 .L35 2020
53 E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. HF5548.32 .L38 2021
54 電子商務與網路行銷 = e-Commerce & e-Marketing / 劉文良著. HF5548.32 .L58 2018
55 智慧商務 : 電子商務新方向 = Intelligent commerce / 劉文良著. HF5548.32 .L584 2020
56 New retail : born in China going global : how Chinese tech giants are changing global commerce / Michael Zakkour, Ashley Galina Dudarenok. HF5548.32 .Z35 2019
57 電子商務概論與前瞻 : 跨境電商、行動商務、大數據 / [朱海成]. HF5548.32 .Z49 2019
58 Unlocking the world's largest e-market : a guide to selling on Chinese social media / Ashley Galina Dudarenok. HF5548.325.C6 D83 2018
59 手機消費革命 : 行動化時代影響消費者決策的九種力量 / 阿尼亞・哥斯著 ; 蘇鵬元譯. HF5548.34 .G4612 2018
60 知識內容寫作課 : 寫一篇真材實料的網路爆紅好文章 / 作者鄭國威. HF5825 .Z44 2018
61 Social media marketing 2020 : the ultimate step-by-step guide to achieve success, learn the best beginner's strategies to generate powerful content and influence fans and followers / author name: Harvey Quick. HF6146.I58 Q85 2019
62 Social media marketing / Tracy L. Tuten & Michael R. Solomon. Tuten, Tracy L., 1967- author. HF6146.I58 T883 2018
63 Social media marketing / Tracy L. Tuten. HF6146.I58 T883 2021
64 數位時代的奧格威談廣告 : 聚焦消費洞察, 解密品牌行銷 / 楊名皓 Miles Young著 ; 莊淑芬, 高嵐譯. HF6146.I58 Y6812 2019
65 傳染力法則 / 亞當・庫查斯基著 ; 高子璽譯. HM1033 .K8312 2020
66 Communication and social media / [edited by] Joseph P. Mazer. HM1206 .C646 2019
67 Media strategies : managing content, platforms and relationships / Jane Johnston & Katie Rowney. HM1221 .J644 2018
68 Videocracy : how YouTube is changing the world ... with double rainbows, singing foxes, and other trends we can't stop watching / Kevin Allocca. HM742 .A46 2018
69 Keep calm and log on : your handbook for surviving the digital revolution / Gillian "Gus" Andrews. HM742 .A63 2020
70 The psychology of social media / Ciarán Mc Mahon. HM742 .M36 2019
71 The Sage handbook of social media / edited by Jean Burgess, Alice Marwick and Thomas Poell. HM742 .S34 2018
72 Social media and Internet for everyday life / authored and edited by 3G E-learning LLC. HM742 .S635 2021
73 Get your data from social media / Nicola Thomas. HM742 .T46 2020
74 小群效應 : 席捲海量用戶的隱形力量 = Micro community effect / 徐志斌著. HM742 .X82 2018
75 Facebook, Twitter, and Instagram for seniors for dummies / by Marsha Collier. HM743.F33 C65 2019
76 Facebook : the inside story / Steven Levy. HM743.F33 L48 2020
77 We are the nerds : the birth and tumultuous life of Reddit, the internet's culture laboratory / Christine Lagorio-Chafkin. Lagorio-Chafkin, Christine, author. HM743.R447 L34 2018
78 Twitter : social communication in the Twitter age / Dhiraj Murthy. HM743.T95 M87 2018
79 Tweeting the environment #Brexit / by Jingrong Tong, Landong Zuo. HM743.T95 T66 2018
80 Irresistible : the rise of addictive technology and the business of keeping us hooked / Adam Alter. HM851 .A437 2018
81 Avatar, assembled : the social and technical anatomy of digital bodies / edited by Jaime Banks. HM851 .A927 2018
82 From smartphones to social media : how technology affects our brains and behavior / Mark Carrier. HM851 .C367 2018
83 裸人 : 數位新獨裁的世紀密謀, 你選擇自甘為奴, 還是突圍而出? / 馬克・莒甘, 克里斯多夫・拉貝著 ; 翁德明譯. HM851 .D8512 2018
84 New power : how power works in our hyperconnected world -- and how to make it work for you / Jeremy Heimans & Henry Timms. HM851 .H435 2018
85 New power : why outsiders are winning, institutions are failing, and how the rest of us can keep up in the age of mass participation / Henry Timms & Jeremy Heimans. HM851 .H435 2019
86 Understanding social media / Larissa Hjorth and Sam Hinton. HM851 .H566 2019
87 The qualified self : social media and the accounting of everyday life / Lee Humphreys. HM851 .H856 2018
88 How to fix the future / Andrew Keen. HM851 .K4437 2018
89 The server : a media history from the present to the Baroque / Markus Krajewski ; translated and with an introduction by Ilinca Iurascu. HM851 .K7313 2018
90 Lurking : how a person became a user / Joanne McNeil. HM851 .M36 2020
91 Digital disruption : the future of work, skills, leadership, education, and careers in a digital world / Tracey Wilen. Wilen, Tracey, 1962- author. HM851 .W547 2018
92 Social media in social work / Sudha Menon. HV40 .M46 2021
93 The reality game : how the next wave of technology will break the truth / Samuel Woolley. JA85.2.U6 W67 2020
94 Your post has been removed : tech giants and freedom of speech / Frederik Stjernfelt, Anne Mette Lauritzen. JC591 .S7513 2020
95 Advances in e-governance : theory and application of technological initiatives / Anthony Trotta. JK468.A8 T76 2018
96 Social media and education : finding a happy medium for learning / edited by Oscar Alberto Ramirez. LB1044.87 .R36 2021
97 Social media and Internet for trainers / authored and edited by 3G E-learning LLC. LB1044.87 .S63 2021
98 Can the Left learn to meme? : Adorno, video gaming, and stranger things / Mike Watson. N72.P6 W38 2019
99 The poetics of digital media / Paul Frosh. P90 .F7614 2019
100 Converging media : a new introduction to mass communication / John V. Pavlik, Shawn McIntosh. P90 .P355 2019
101 香港媒體數碼發展報告2018 / 李文, 黃煜主編 = Hong Kong digital media report 2018 / edited by Raymond Li and Huang Yu. P92.H6 X54 2018
102 Everyday media literacy : an analog guide for your digital life / Sue Ellen Christian. P96.M4 C47 2020
103 Reimagining communication : experience / edited by Michael Filimowicz and Veronika Tzankova. P96.T42 R45 2020
104 串流龐克 : YouTube商務總監揭密100個超級YouTuber經營社群粉絲的爆紅策略 / 羅伯・金索, 曼尼・佩文著 ; 陳毓容譯. PN1992.927.Y68 K9612 2018
105 Dynamics of news reporting and writing : foundational skills for a digital age / Vincent F. Filak. Filak, Vincent F., author. PN4775 .F45 2019
106 Mobile and social media journalism : a practical guide / Anthony Adornato. PN4784.O62 A36 2018
107 跟著網紅老師玩科學 : 十分鐘搞懂數學、物理及生活科學 / 李永樂著. Q162 .L57 2019
108 Confident digital content : master the fundamentals of online video, design, writing and social media to supercharge your career / Adam Waters. QA76.575 .W38 2020
109 Informatics in Economy : 15th International Conference, IE 2016, Cluj-Napoca, Romania, June 2-3, 2016, revised selected papers / edited by Gheorghe Cosmin Silaghi, Robert Andrei Buchmann, Catalin Boja. QA76.76.A65 I54 2016
110 Big data and the computable society : algorithms and people in the digital world / Domenico Talia. QA76.9.B45 T3513 2019
111 A gift of fire : social, legal, and ethical issues for computing technology / Sara Baase, Timothy M. Henry. QA76.9.C66 B3 2018
112 大數據 : 「數位革命」之後, 「資料革命」登場 : 巨量資料掀起生活, 工作和思考方式的全面革新 / 麥爾荀伯格, 庫基耶著 ; 林俊宏譯. QA76.9.D343 M39612 2018
113 社群網站資料探勘 : 看數字說故事、不用拔草也能測風向 / Lam Thuy Vo著 ; 江湖海譯. QA76.9.D343 V67512 2020
114 Digital media ethics / Charles Ess. QA76.9.M65 E87 2020
115 How the Internet happened : from Netscape to the iPhone / Brian McCullough. TK5105.875.I57 M338 2018
116 SEO 2021 : learn search engine optimization with smart internet marketing strategies / Adam Clarke. TK5105.885.G66 C53 2021
117 YouTube玩家成功術 : #內容創造 #頻道經營 #品牌合作 #趨勢觀察, 成為熱門YouTuber的45條教戰守則 / 威爾・伊格爾 ; 譯, 林潔盈. TK5105.8868.Y68 E2412 2020
118 我也要當YouTuber! 百萬粉絲網紅不能說的秘密 : 拍片、剪輯、直播與宣傳實戰大揭密 / 鄧文淵總監製 ; 文淵閣工作室編著. TK5105.8868.Y68 W6 2019
119 如何在FB、YouTube、IG做出爆紅影片 : 會用手機就會做! 日本廣告大獎得主教你從企劃、製作到網路宣傳的最強攻略 / 中澤良直著 ; 胡汶廷譯. TK5105.887 .N3512 2020
120 WordPress & 網頁設計會遇到的100個問題 / 作者黃英展. TK5105.8884 .H83 2020
121 No filter : the inside story of Instagram / Sarah Frier. TR267.5.I57 F75 2020
122 Instagram崛起的內幕與代價 : 以及它如何改變了文化、商業、科技、媒體, 與我們每一個人 / 莎拉・弗埃爾著 ; 余韋達譯. TR267.5.I57 F7512 2020
123 Instagram : visual social media cultures / Tama Leaver, Tim Highfield, Crystal Abidin. TR267.5.I57 L43 2020
124 IG玩家成功術 : #攝影祕笈 #修圖技巧 #內容管理 #粉絲經營 #品牌行銷 : 成為PRO級玩家的50條Instagram教戰指南 / 策劃編輯亨利・凱洛 ; 古又羽譯. TR267.5.I57 R4312 2018
125 The visual story : creating the visual structure of film, tv, and digital media / Bruce Block. Block, Bruce A., author. TR850 .B514 2021
126 The everything store : Jeff Bezos and the age of Amazon / Brad Stone. Z473.A485 S76 2018
127 Living in information : responsible design for digital places / by Jorge Arango ; foreword by Hugh Dubberly. ZA4045 .A73 2018
128 Delivering impact with digital resources : planning strategy in the attention economy / Simon Tanner. ZA4080 .T36 2020