Bachelor of Arts (Honours) in Marketing and Public Relations (84044 / 84045)

Compiled by: Lo Chui Wa  E-mail  

Resource Types


Printed Books

Call No Subject
BF335-335.5 Habit, adjustment
BF441-449.5 Thought and thinking
BF511-593 Emotions
BF636-637 Applied psychology
BF698-698.9 Personality
BF712-724.85 Developmental psychology
DS779.46 Political development in contemporary China
G154.9-155.8 Tourism / Travel
GT3405 Special events management
HA29 Economic and social statistics
HB1-130 Economics
HB171-179 Finance and economics
HB172.5 Macroeconomics
HC426-430 China's economy
HD28-70 Industrial management
HD2910 Business environment in China
HD30-62.4 Cross-cultural management
HD30.2 Knowledge management
HD30.213 Management information systems
HD30.22 Business economics
HD30.23 Decision making
HD30.23-30.25 Operations research for business
HD30.27 Forecasting
HD30.28 Planning. Business planning. Strategic planning
HD30.3-30.36 Communication in organizations
HD31-38 Business management policy and strategy
HD38.5 Business logistics
HD38.7 Business intelligence
HD42 Conflict management
HD49-49.6 Crisis management
HD5415 Marketing
HD58.6 Negotiation in business
HD58.7 Organizational behavior
HD58.82 Organizational learning
HD59-59.6 Public relations
HD59.2 Corporate image
HD60-60.5 Social responsibility of business
HD61 Risk management
HD62.2-62.65 Management of social enterprise
HD62.4 Global strategy
HD69.B7 Brand name products. Business names
HD69.P75 Project management
HD9720-9975 Manufacturing industries
HD9980.5 Service management and marketing
HD9999.C947-9999.C9474 Cultural industries
HF1008 Commerce
HF1359-1365 Global economic environment
HF1365 Globalisation
HF1416-1416.6 International marketing
HF3128 China business
HF5001 Business societies
HF5387-5387.5 Business ethics
HF5410-5417.5 Marketing
HF5414 Social marketing
HF5415.12 China marketing
HF5415.12.C5 Marketing in China
HF5415.123-5415.124 Communication in marketing
HF5415.1255 Branding (Marketing)
HF5415.1265 Internet marketing
HF5415.13-5415.16 Marketing management
HF5415.2-5415.34 Marketing research
HF5415.32-5415.34 Consumer behavior
HF5415.5-5415.53 Customer services. Customer relations
HF5415.55 Relationship marketing
HF5428-5429.6 Retail trade and management
HF5437-5439.8 Professional selling & sales management
HF5438.4 Sales management
HF5548.2 Business information systems
HF5548.32-5548.33 Electronic Commerce
HF5548.7-5548.85 Industrial psychology
HF5549.5.P35 Performance management
HF5717-5734.5 Business communication
HF5718.3 Business writing
HF5720 Translation for business and commerce
HF5720.2-5734 Commercial correspondence
HF5728.C6 Chinese commercial correspondence
HF5801-6182.2 Advertising
HG173 Financial markets and institutions
HG179 Personal finance
HG181-190 Financial markets and institutions
HG226 Money markets
HG3351 Banking and financial services
HG4001-4285 Financial management
HG4026 Financial market
HG4501-6051 Investments
HG5781-5790 Business environment in China
HM1211 Multiculturalism & Communication
HM1221 Public relations
HM621-656 Sociology of culture
HM726 Intergenerational communication
HM786-806 Organizational sociology
HN731-740 Social development in China
HQ1766-1770 Chinese women
HQ684 Chinese family
HV41 Human services management
JF1500-1519 Government in China
JF1525.C74 Crisis management
JQ1500-1519 China politics and government
JQ1500-1539.5 Chinese political system
JZ1480 US, international relations
JZ1734 China, international relations
KNQ0-4999 China legal system
P302-302.87 Discourse analysis
P306.2 Culture and translation
P35 Language and culture
P87-96 Communication
P94.6-94.65 Intercultural communication
PE1001-1693 English language
PE1097-1400 English language grammar
PE1115 Business English
PL1001-1960 Chinese language
PL1001-3208 Chinese language and literature
PL1099-1241 Chinese language grammar
PL1103-1107 Chinese language grammar
PL1121-1125 Business Putonghua
PL1274-1275 Chinese writing
PL2415-2443 Chinese fiction
PL2517-2565.8 Chinese poetry
PN1993.5.C4 Chinese motion pictures
R601-604 Chinese medicine
R733 Alternative medicine
RA425 Public health
RA773-790 Health
RC435-571 Abnormal psychology
RS180.C5-180.C6 Chinese materia medica
T396 Exhibition management
T56.8 Project management
TR267 Digital photography
TR624-835 Applied photography
TR860 Digital cinematography
TX901-946.5 Hospitality industry
TX911.3.M27 Hospitality management

Electronic Resources

Databases Coverage Full-Text
ABI/INFORM Complete (via ProQuest)
1971-
Academic Search Premier (via EBSCOhost)
1911-
AdmanGo.com (on-campus access only, as restricted by vendor)
Latest
Banking Information Source (via ProQuest)
1971-
Business Source Premier (via EBSCOhost)
1911-
Career & Technical Education Database
1953-
ClarityEnglish (Self-Learning Language Programme)
-- --
E-Journals (via EBSCOhost)
Varies
Hoover's Company Profiles (via ProQuest)
1986- No
JSTOR
Varies
MAS Ultra - School Edition (via EBSCOhost)
1865- Partial
OxResearch (via ProQuest)
1986-
ProQuest Asian & European Business Collection
1967-
ProQuest Public Health Database
1934- Partial
ProQuest Research Library (including Health Module)
1907-
SAGE Journals - Social Sciences & Humanities
1999-
Snapshots (via ProQuest)
2001-
Warc.com
Latest
中國期刊全文數據庫 (CAJ Full-text Database)
1994-


E-Books Coverage Full-Text
Academic Search Premier ebooks (via EBSCOhost)
Varies
Books at JSTOR
Varies
Business Source Premier ebooks (via EBSCOhost)
Varies
Leisuretourism.com ebooks
Varies --
McGraw-Hill eBook Library
Varies
ProQuest Ebook Central
Varies
Skillsoft
Varies
Taylor & Francis ebook
Varies
聯合電子書 (Sino United ebooks)
Varies
超星數字圖書館 (Chinamaxx Digital Libraries)
Varies


E-Learning Coverage Full-Text
Active Reading : Learning to Love Reading (via ClarityEnglish)
-- --
Clear Pronunciation 1 (Sounds) (via ClarityEnglish)
-- --
Clear Pronunciation 2 (Speech) (via ClarityEnglish)
-- --
Road to IELTS : IELTS Preparation and Practice (via ClarityEnglish)
-- --
Study Skills Success (via ClarityEnglish)
-- --
Tense Buster (via ClarityEnglish)
-- --


E-News Coverage Full-Text
Canadian Newsstream (via ProQuest)
1969-
Factiva
Varies
Los Angeles Times (via ProQuest)
1996-
Regional Business News (via EBSCOhost)
1978-
South China Morning Post - SCMP (ProQuest Historical Newspapers)
1903-1998
South China Morning Post - scmp.com
Latest 20 years
Wall Street Journal Asia (via ProQuest)
Jan 7,1991 - Oct 6,2017
Wall Street Journal, Eastern (via ProQuest)
1984-
WisersOne
1998-


E-Reference Coverage Full-Text
Encyclopaedia Britannica Online
Varies
Funk & Wagnalls New World Encyclopedia (via EBSCOhost)
Varies
Oxford Reference Online
Varies
Wiley Online Library
Varies
中國工具書網絡出版總庫 (China Reference Works Online)
Varies


E-Theses Coverage Full-Text
ProQuest Dissertations and Theses
Varies


Online Audio Books Coverage Full-Text
Naxos Spoken Word Library
Varies


Online Seminars Coverage Full-Text
Henry Stewart Talks: the Business & Management Collection
Latest Voice & Slide Show


College Archives Coverage Full-Text
Course Schemes Database
2003/04-
Examination Papers Database
2002/03-


Current Affairs & News Programmes Coverage Full-Text
Newsline (時事縱橫)
Dec 2007-Feb 2016 No
新聞透視 (News Magazine)
Aug 2008- No
星期二檔案 (Tuesday Report)
Sep 2008-Sep 2012 ; Oct 2013- No
星期五檔案 (Friday Report)
-- No
星期日檔案 (Sunday Report)
Oct 2008 - Aug 2009; Oct 2010 - Sep 2013 No
時事追擊 (News Magazine)
Dec 2007-Feb 2016 No
財經透視 (Financial Magazine )
Aug 2008- No
金錢世界 (Money Talk)
Dec 2007-Feb 2016 No




Citation and Referencing Guides
APA (American Psychological Association
Chicago Style
Harvard Style