Bachelor of Arts (Honours) in Marketing and Digital Strategy (84055-MDS)
Resource Types
- Printed Books
- Electronic Resources
- College Archives
- Current Affairs & News Programmes
- Professional Associations
- Citation and Referencing Guides
Printed Books
Call No | Subject |
BF1-990 | Psychology |
BF335-335.5 | Habit, adjustment |
BF441-449.5 | Thought and thinking |
BF511-593 | Emotions |
BF636-637 | Applied psychology |
BF637.C45 | Interpersonal communication |
BF698-698.9 | Personality |
BF712-724.85 | Developmental psychology |
CB245 | Western civilizations |
CB251 | East and West |
DS501-518.9 | History of East Asia |
DS520-689 | History of Southeast Asia |
DS701-799.9 | History of China |
DS779.46 | Political development in contemporary China |
DS796.H7-796.H795 | History of Hong Kong |
G154.9-155.8 | Tourism / Travel |
HC426-430 | China's economy |
HD28-70 | Industrial management |
HD2910 | Business environment in China |
HD30.213 | Management information systems |
HD30.23 | Decision making |
HD5415 | Marketing |
HD58.7 | Organizational behavior |
HD58.82 | Organizational learning |
HD59-59.6 | Public relations |
HD60-60.5 | Social responsibility of business |
HD62.15 | Total quality management |
HD69.B7 | Brand name products. Business names |
HD9720-9975 | Manufacturing industries |
HF1008 | Commerce |
HF1365 | Globalisation |
HF1416-1416.6 | International marketing |
HF5387-5387.5 | Business ethics |
HF5410-5417.5 | Marketing |
HF5414 | Social marketing |
HF5415.123-5415.124 | Communication in marketing |
HF5415.1255 | Branding (Marketing) |
HF5415.1265 | Internet marketing |
HF5415.13-5415.16 | Marketing management |
HF5415.2-5415.34 | Marketing research |
HF5415.32-5415.34 | Consumer behavior |
HF5415.5-5415.53 | Customer services. Customer relations |
HF5484-5495 | Warehouses. Storage |
HF5548.32-5548.33 | Electronic Commerce |
HF5549-5549.5 | Personnel management |
HF5657.4 | Manangerial accounting |
HF5717-5734.5 | Business communication |
HF5718.3 | Business writing |
HF5720.2-5734 | Commercial correspondence |
HF5728.C6 | Chinese commercial correspondence |
HF5801-6182.2 | Advertising |
HG179 | Personal finance |
HG4001-4285 | Financial management |
HG4026 | Financial market |
HG4501-6051 | Investments |
HM1001-1281 | Social psychology |
HM1106-1171 | Interpersonal relations |
HM1206-1211 | Communication. Mass Media |
HM621-656 | Sociology of culture |
HM753 | Group identity |
HM851 | Information society |
HN731-740 | Social development in China |
HQ1060-1064 | Population aging |
HQ1075 | Gender identity |
HV1450-1494 | Older people |
HV41 | Human services management |
JF1500-1519 | Government in China |
JQ1500-1519 | China politics and government |
JQ1500-1539.5 | Chinese political system |
JZ1242 | International relations |
JZ1480 | US, international relations |
JZ1734 | China, international relations |
KNQ0-4999 | China legal system |
N61-79 | Aesthetics of visual arts |
N7433.8-7433.85 | Computer graphics. Digital arts |
NA2728 | Computer-aided design |
NC1-1940 | Drawing. Design. Illustration |
NC997-1003 | Advertising art. Commercial art |
NK1160-1590 | Design |
P302-302.87 | Discourse analysis |
P35 | Language and culture |
P87-96 | Communication |
P93.5 | Visual communication |
PE1001-1693 | English language |
PE1097-1400 | English language grammar |
PE1115 | Business English |
PL1001-1960 | Chinese language |
PL1103-1107 | Chinese language grammar |
PL1121-1125 | Business Putonghua |
PL1274-1275 | Chinese writing |
PN1996 | Motion picture authorship |
QA76.76.I59 | Digital storytelling |
QA76.9.C64 | Computer literacy |
QA76.9.D343 | Data mining |
QA76.9.D37 | Data warehousing |
QA76.9.I52-I58 | Information visualization. Input design. Interactive computer systems |
R601-604 | Chinese medicine |
R733 | Alternative medicine |
RA773-790 | Health |
RA784 | Nutrition |
RC435-571 | Abnormal psychology |
RS180.C5-180.C6 | Chinese materia medica |
TK5105.888 | World wide web. Telecommunication |
TR267 | Digital photography |
TR860 | Digital cinematography |
TS171-171.8 | Product design |
TX901-946.5 | Hospitality industry |
Z246 | Graphic design (Typography) |
Electronic Resources
Databases | Coverage | Full-Text |
ABI/INFORM Complete (via ProQuest)
|
1971- | |
Academic Search Premier (via EBSCOhost)
|
1911- | |
AdmanGo.com (on-campus access only, as restricted by vendor)
|
Latest | |
Banking Information Source (via ProQuest)
|
1971- | |
Business Source Premier (via EBSCOhost)
|
1911- | |
ClarityEnglish (Self-Learning Language Programme)
|
-- | -- |
E-Journals (via EBSCOhost)
|
Varies | |
Hoover's Company Profiles (via ProQuest)
|
1986- | No |
JSTOR
|
Varies | |
MAS Ultra - School Edition (via EBSCOhost)
|
1865- | Partial |
OxResearch (via ProQuest)
|
1986- | |
ProQuest Asian & European Business Collection
|
1967- | |
ProQuest Research Library (including Health Module)
|
1907- | |
SAGE Journals - Social Sciences & Humanities
|
1999- | |
Snapshots (via ProQuest)
|
2001- | |
Warc.com
|
Latest |
E-Books | Coverage | Full-Text |
Academic Search Premier ebooks (via EBSCOhost)
|
Varies | |
Books at JSTOR
|
Varies | |
Business Source Premier ebooks (via EBSCOhost)
|
Varies | |
McGraw-Hill eBook Library
|
Varies | |
ProQuest Ebook Central
|
Varies | |
Skillsoft
|
Varies | |
中國基本古籍庫
|
Varies | |
聯合電子書 (Sino United ebooks)
|
Varies | |
華藝電子書 (iRead eBook)
|
Varies | |
超星數字圖書館 (Chinamaxx Digital Libraries)
|
Varies |
E-News | Coverage | Full-Text |
Canadian Newsstream (via ProQuest)
|
1969- | |
Factiva
|
Varies | |
Los Angeles Times (via ProQuest)
|
1996- | |
Regional Business News (via EBSCOhost)
|
1978- | |
South China Morning Post - SCMP (ProQuest Historical Newspapers)
|
1903-1998 | |
South China Morning Post - scmp.com
|
Latest 20 years | |
Wall Street Journal Asia (via ProQuest)
|
Jan 7,1991 - Oct 6,2017 | |
Wall Street Journal, Eastern (via ProQuest)
|
1984- | |
WisersOne
|
1998- |
E-Reference | Coverage | Full-Text |
Encyclopaedia Britannica Online
|
Varies | |
Funk & Wagnalls New World Encyclopedia (via EBSCOhost)
|
Varies | |
Oxford Reference Online
|
Varies | |
The New Palgrave Dictionary of Economics
|
Varies | |
Wiley Online Library
|
Varies | |
中國工具書網絡出版總庫 (China Reference Works Online)
|
Varies |
E-Theses | Coverage | Full-Text |
ProQuest Dissertations and Theses
|
Varies |
Online Seminars | Coverage | Full-Text |
Henry Stewart Talks: the Business & Management Collection
|
Latest | Voice & Slide Show |
College Archives | Coverage | Full-Text |
Course Schemes Database
|
2003/04- | |
Examination Papers Database
|
2002/03- |
Current Affairs & News Programmes | Coverage | Full-Text |
Newsline (時事縱橫)
|
Dec 2007-Feb 2016 | No |
新聞透視 (News Magazine)
|
Aug 2008- | No |
星期二檔案 (Tuesday Report)
|
Sep 2008-Sep 2012 ; Oct 2013- | No |
星期五檔案 (Friday Report)
|
-- | No |
星期日檔案 (Sunday Report)
|
Oct 2008 - Aug 2009; Oct 2010 - Sep 2013 | No |
時事追擊 (News Magazine)
|
Dec 2007-Feb 2016 | No |
財經透視 (Financial Magazine )
|
Aug 2008- | No |
金錢世界 (Money Talk)
|
Dec 2007-Feb 2016 | No |
Professional Associations |
Hong Kong Institute of Marketing |
Citation and Referencing Guides |
APA (American Psychological Association |
Chicago Style |
Harvard Style |