Bachelor of Arts (Honours) in Marketing and Digital Strategy (84055-MDS)

Compiled by: Lo Chui Wa  E-mail  

Resource Types


Printed Books

Call No Subject
BF1-990 Psychology
BF335-335.5 Habit, adjustment
BF441-449.5 Thought and thinking
BF511-593 Emotions
BF636-637 Applied psychology
BF637.C45 Interpersonal communication
BF698-698.9 Personality
BF712-724.85 Developmental psychology
CB245 Western civilizations
CB251 East and West
DS501-518.9 History of East Asia
DS520-689 History of Southeast Asia
DS701-799.9 History of China
DS779.46 Political development in contemporary China
DS796.H7-796.H795 History of Hong Kong
G154.9-155.8 Tourism / Travel
HC426-430 China's economy
HD28-70 Industrial management
HD2910 Business environment in China
HD30.213 Management information systems
HD30.23 Decision making
HD5415 Marketing
HD58.7 Organizational behavior
HD58.82 Organizational learning
HD59-59.6 Public relations
HD60-60.5 Social responsibility of business
HD62.15 Total quality management
HD69.B7 Brand name products. Business names
HD9720-9975 Manufacturing industries
HF1008 Commerce
HF1365 Globalisation
HF1416-1416.6 International marketing
HF5387-5387.5 Business ethics
HF5410-5417.5 Marketing
HF5414 Social marketing
HF5415.123-5415.124 Communication in marketing
HF5415.1255 Branding (Marketing)
HF5415.1265 Internet marketing
HF5415.13-5415.16 Marketing management
HF5415.2-5415.34 Marketing research
HF5415.32-5415.34 Consumer behavior
HF5415.5-5415.53 Customer services. Customer relations
HF5484-5495 Warehouses. Storage
HF5548.32-5548.33 Electronic Commerce
HF5549-5549.5 Personnel management
HF5657.4 Manangerial accounting
HF5717-5734.5 Business communication
HF5718.3 Business writing
HF5720.2-5734 Commercial correspondence
HF5728.C6 Chinese commercial correspondence
HF5801-6182.2 Advertising
HG179 Personal finance
HG4001-4285 Financial management
HG4026 Financial market
HG4501-6051 Investments
HM1001-1281 Social psychology
HM1106-1171 Interpersonal relations
HM1206-1211 Communication. Mass Media
HM621-656 Sociology of culture
HM753 Group identity
HM851 Information society
HN731-740 Social development in China
HQ1060-1064 Population aging
HQ1075 Gender identity
HV1450-1494 Older people
HV41 Human services management
JF1500-1519 Government in China
JQ1500-1519 China politics and government
JQ1500-1539.5 Chinese political system
JZ1242 International relations
JZ1480 US, international relations
JZ1734 China, international relations
KNQ0-4999 China legal system
N61-79 Aesthetics of visual arts
N7433.8-7433.85 Computer graphics. Digital arts
NA2728 Computer-aided design
NC1-1940 Drawing. Design. Illustration
NC997-1003 Advertising art. Commercial art
NK1160-1590 Design
P302-302.87 Discourse analysis
P35 Language and culture
P87-96 Communication
P93.5 Visual communication
PE1001-1693 English language
PE1097-1400 English language grammar
PE1115 Business English
PL1001-1960 Chinese language
PL1103-1107 Chinese language grammar
PL1121-1125 Business Putonghua
PL1274-1275 Chinese writing
PN1996 Motion picture authorship
QA76.76.I59 Digital storytelling
QA76.9.C64 Computer literacy
QA76.9.D343 Data mining
QA76.9.D37 Data warehousing
QA76.9.I52-I58 Information visualization. Input design. Interactive computer systems
R601-604 Chinese medicine
R733 Alternative medicine
RA773-790 Health
RA784 Nutrition
RC435-571 Abnormal psychology
RS180.C5-180.C6 Chinese materia medica
TK5105.888 World wide web. Telecommunication
TR267 Digital photography
TR860 Digital cinematography
TS171-171.8 Product design
TX901-946.5 Hospitality industry
Z246 Graphic design (Typography)

Electronic Resources

Databases Coverage Full-Text
ABI/INFORM Complete (via ProQuest)
1971-
Academic Search Premier (via EBSCOhost)
1911-
AdmanGo.com (on-campus access only, as restricted by vendor)
Latest
Banking Information Source (via ProQuest)
1971-
Business Source Premier (via EBSCOhost)
1911-
ClarityEnglish (Self-Learning Language Programme)
-- --
E-Journals (via EBSCOhost)
Varies
Hoover's Company Profiles (via ProQuest)
1986- No
JSTOR
Varies
MAS Ultra - School Edition (via EBSCOhost)
1865- Partial
OxResearch (via ProQuest)
1986-
ProQuest Asian & European Business Collection
1967-
ProQuest Research Library (including Health Module)
1907-
SAGE Journals - Social Sciences & Humanities
1999-
Snapshots (via ProQuest)
2001-
Warc.com
Latest


E-Books Coverage Full-Text
Academic Search Premier ebooks (via EBSCOhost)
Varies
Books at JSTOR
Varies
Business Source Premier ebooks (via EBSCOhost)
Varies
McGraw-Hill eBook Library
Varies
ProQuest Ebook Central
Varies
Skillsoft
Varies
中國基本古籍庫
Varies
聯合電子書 (Sino United ebooks)
Varies
華藝電子書 (iRead eBook)
Varies
超星數字圖書館 (Chinamaxx Digital Libraries)
Varies


E-Learning Coverage Full-Text
Active Reading : Learning to Love Reading (via ClarityEnglish)
-- --
Clear Pronunciation 1 (Sounds) (via ClarityEnglish)
-- --
Clear Pronunciation 2 (Speech) (via ClarityEnglish)
-- --
Road to IELTS : IELTS Preparation and Practice (via ClarityEnglish)
-- --
Study Skills Success (via ClarityEnglish)
-- --
Tense Buster (via ClarityEnglish)
-- --


E-News Coverage Full-Text
Canadian Newsstream (via ProQuest)
1969-
Factiva
Varies
Los Angeles Times (via ProQuest)
1996-
Regional Business News (via EBSCOhost)
1978-
South China Morning Post - SCMP (ProQuest Historical Newspapers)
1903-1998
South China Morning Post - scmp.com
Latest 20 years
Wall Street Journal Asia (via ProQuest)
Jan 7,1991 - Oct 6,2017
Wall Street Journal, Eastern (via ProQuest)
1984-
WisersOne
1998-


E-Reference Coverage Full-Text
Encyclopaedia Britannica Online
Varies
Funk & Wagnalls New World Encyclopedia (via EBSCOhost)
Varies
Oxford Reference Online
Varies
The New Palgrave Dictionary of Economics
Varies
Wiley Online Library
Varies
中國工具書網絡出版總庫 (China Reference Works Online)
Varies


E-Theses Coverage Full-Text
ProQuest Dissertations and Theses
Varies


Online Seminars Coverage Full-Text
Henry Stewart Talks: the Business & Management Collection
Latest Voice & Slide Show


College Archives Coverage Full-Text
Course Schemes Database
2003/04-
Examination Papers Database
2002/03-


Current Affairs & News Programmes Coverage Full-Text
Newsline (時事縱橫)
Dec 2007-Feb 2016 No
新聞透視 (News Magazine)
Aug 2008- No
星期二檔案 (Tuesday Report)
Sep 2008-Sep 2012 ; Oct 2013- No
星期五檔案 (Friday Report)
-- No
星期日檔案 (Sunday Report)
Oct 2008 - Aug 2009; Oct 2010 - Sep 2013 No
時事追擊 (News Magazine)
Dec 2007-Feb 2016 No
財經透視 (Financial Magazine )
Aug 2008- No
金錢世界 (Money Talk)
Dec 2007-Feb 2016 No


Professional Associations
Hong Kong Institute of Marketing


Citation and Referencing Guides
APA (American Psychological Association
Chicago Style
Harvard Style