Bachelor of Arts (Honours) in Marketing Management (84055-MM)

Compiled by: Lo Chui Wa  E-mail  

Resource Types


Printed Books

Call No Subject
BF1-990 Psychology
BF335-335.5 Habit, adjustment
BF441-449.5 Thought and thinking
BF511-593 Emotions
BF636-637 Applied psychology
BF637.C45 Interpersonal communication
BF698-698.9 Personality
BF712-724.85 Developmental psychology
CB245 Western civilizations
CB251 East and West
DS501-518.9 History of East Asia
DS520-689 History of Southeast Asia
DS701-799.9 History of China
DS779.46 Political development in contemporary China
DS796.H7-796.H795 History of Hong Kong
G154.9-155.8 Tourism / Travel
HC426-430 China's economy
HD28-70 Industrial management
HD2910 Business environment in China
HD30.213 Management information systems
HD30.23 Decision making
HD30.27 Forecasting
HD30.28 Planning. Business planning. Strategic planning
HD5415 Marketing
HD58.7 Organizational behavior
HD58.82 Organizational learning
HD59-59.6 Public relations
HD60-60.5 Social responsibility of business
HD62.15 Total quality management
HD62.4 Global strategy
HD69.B7 Brand name products. Business names
HD9720-9975 Manufacturing industries
HF1008 Commerce
HF1365 Globalisation
HF1416-1416.6 International marketing
HF5387-5387.5 Business ethics
HF5414 Social marketing
HF5415.123-5415.124 Communication in marketing
HF5415.1255 Branding (Marketing)
HF5415.1265 Internet marketing
HF5415.13-5415.16 Marketing management
HF5415.2-5415.34 Marketing research
HF5415.32-5415.34 Consumer behavior
HF5415.5-5415.53 Customer services. Customer relations
HF5415.55 Relationship marketing
HF5549-5549.5 Personnel management
HF5657.4 Manangerial accounting
HF5717-5734.5 Business communication
HF5718.3 Business writing
HF5720.2-5734 Commercial correspondence
HF5728.C6 Chinese commercial correspondence
HF5801-6182.2 Advertising
HG179 Personal finance
HG4001-4285 Financial management
HG4026 Financial market
HG4501-6051 Investments
HM1001-1281 Social psychology
HM1106-1171 Interpersonal relations
HM1206-1211 Communication. Mass Media
HM621-656 Sociology of culture
HM753 Group identity
HN731-740 Social development in China
HQ1060-1064 Population aging
HQ1075 Gender identity
HV1450-1494 Older people
HV41 Human services management
JF1500-1519 Government in China
JQ1500-1519 China politics and government
JQ1500-1539.5 Chinese political system
JZ1242 International relations
JZ1480 US, international relations
JZ1734 China, international relations
KNQ0-4999 China legal system
N61-79 Aesthetics of visual arts
P302-302.87 Discourse analysis
P35 Language and culture
P87-96 Communication
P93.5 Visual communication
PE1001-1693 English language
PE1097-1400 English language grammar
PE1115 Business English
PL1001-1960 Chinese language
PL1103-1107 Chinese language grammar
PL1121-1125 Business Putonghua
PN1996 Motion picture authorship
QA76.76.I59 Digital storytelling
QA76.9.C64 Computer literacy
R601-604 Chinese medicine
R733 Alternative medicine
RA773-790 Health
RA784 Nutrition
RC435-571 Abnormal psychology
RS180.C5-180.C6 Chinese materia medica
TR267 Digital photography
TR860 Digital cinematography
TX901-946.5 Hospitality industry

Electronic Resources

Databases Coverage Full-Text
ABI/INFORM Complete (via ProQuest)
1971-
Academic Search Premier (via EBSCOhost)
1911-
AdmanGo.com (on-campus access only, as restricted by vendor)
Latest
Banking Information Source (via ProQuest)
1971-
Business Source Premier (via EBSCOhost)
1911-
ClarityEnglish (Self-Learning Language Programme)
-- --
E-Journals (via EBSCOhost)
Varies
Hoover's Company Profiles (via ProQuest)
1986- No
JSTOR
Varies
MAS Ultra - School Edition (via EBSCOhost)
1865- Partial
OxResearch (via ProQuest)
1986-
ProQuest Asian & European Business Collection
1967-
ProQuest Research Library (including Health Module)
1907-
SAGE Journals - Social Sciences & Humanities
1999-
Snapshots (via ProQuest)
2001-
Warc.com
Latest


E-Books Coverage Full-Text
Academic Search Premier ebooks (via EBSCOhost)
Varies
Books at JSTOR
Varies
Business Source Premier ebooks (via EBSCOhost)
Varies
McGraw-Hill eBook Library
Varies
ProQuest Ebook Central
Varies
Skillsoft
Varies
中國基本古籍庫
Varies
聯合電子書 (Sino United ebooks)
Varies
華藝電子書 (iRead eBook)
Varies
超星數字圖書館 (Chinamaxx Digital Libraries)
Varies


E-Learning Coverage Full-Text
Active Reading : Learning to Love Reading (via ClarityEnglish)
-- --
Clear Pronunciation 1 (Sounds) (via ClarityEnglish)
-- --
Clear Pronunciation 2 (Speech) (via ClarityEnglish)
-- --
Road to IELTS : IELTS Preparation and Practice (via ClarityEnglish)
-- --
Study Skills Success (via ClarityEnglish)
-- --
Tense Buster (via ClarityEnglish)
-- --


E-News Coverage Full-Text
Canadian Newsstream (via ProQuest)
1969-
Factiva
Varies
Los Angeles Times (via ProQuest)
1996-
Regional Business News (via EBSCOhost)
1978-
South China Morning Post - SCMP (ProQuest Historical Newspapers)
1903-1998
South China Morning Post - scmp.com
Latest 20 years
Wall Street Journal Asia (via ProQuest)
Jan 7,1991 - Oct 6,2017
Wall Street Journal, Eastern (via ProQuest)
1984-
WisersOne
1998-


E-Reference Coverage Full-Text
Encyclopaedia Britannica Online
Varies
Funk & Wagnalls New World Encyclopedia (via EBSCOhost)
Varies
Oxford Reference Online
Varies
The New Palgrave Dictionary of Economics
Varies
Wiley Online Library
Varies
中國工具書網絡出版總庫 (China Reference Works Online)
Varies


E-Theses Coverage Full-Text
ProQuest Dissertations and Theses
Varies


Online Seminars Coverage Full-Text
Henry Stewart Talks: the Business & Management Collection
Latest Voice & Slide Show


College Archives Coverage Full-Text
Course Schemes Database
2003/04-
Examination Papers Database
2002/03-


Current Affairs & News Programmes Coverage Full-Text
Newsline (時事縱橫)
Dec 2007-Feb 2016 No
新聞透視 (News Magazine)
Aug 2008- No
星期二檔案 (Tuesday Report)
Sep 2008-Sep 2012 ; Oct 2013- No
星期五檔案 (Friday Report)
-- No
星期日檔案 (Sunday Report)
Oct 2008 - Aug 2009; Oct 2010 - Sep 2013 No
時事追擊 (News Magazine)
Dec 2007-Feb 2016 No
財經透視 (Financial Magazine )
Aug 2008- No
金錢世界 (Money Talk)
Dec 2007-Feb 2016 No


Professional Associations
Hong Kong Institute of Marketing


Citation and Referencing Guides
APA (American Psychological Association
Chicago Style
Harvard Style